The Municipality of Veliko Tarnovo is represented at the prestigious FITUR forum in Madrid by the municipal tourist agency “Tsarevgrad Tarnov” and the manager Borislav Yordanov.
The 45th edition of the tourism exhibition was traditionally opened by King Felipe VI and Queen Letizia and will be held in the period from 22.01. – 26.01.2025. FITUR is the largest event in the tourism sector on the Iberian Peninsula and one of the most significant worldwide. The fair is intended for professionals and the general public, and in 2024, 9,000 companies from 5 continents and 152 countries presented themselves. The exhibition is expected to be visited by over 250,000 visitors.
The stand of the Ministry of Tourism of Bulgaria has an area of 150 sq. m. and it will present cultural and natural landmarks, modern initiatives for sustainable tourism, as well as attractive tourist offers.
The promotion of Veliko Tarnovo contributes to increasing the interest of Spanish tourists in the cultural and historical heritage of the city. Since Tsarevgrad Tarnov participated in the FITUR exhibition, the old capital has seen an increase in visits by Spanish tourists, with 19,103 in 2024, or 79% more than in 2023. This positive trend is expected to continue in 2025.